Building the future of hospitality around people
We believe the future is not hospitality without people. It is hospitality where people and AI work better together — with routine communication handled reliably and hotel teams focused on judgement, empathy and personal service.
Origin Story
Built from a real hotel problem
BE-A began with the operational reality of Hotel PECR. After years working in hospitality, founder Filip Linek saw how repetitive questions, nights, language barriers and staffing pressure pulled teams away from guests.
He first looked for an AI receptionist he could buy for his own hotel. When the complete solution did not exist, FLÆ Robotics started building it.
Mission
Make hospitality more human by automating the work that does not need to be.
FLÆ Robotics builds AI staff for hospitality: technology that can communicate with guests, work with hotel knowledge and systems, and gradually move from digital channels to voice, visual interfaces and physical presence.
Our Principles
Hospitality stays human
BE-A handles repeatable work so people can focus on situations where human attention matters most.
Built for operations
The product starts with real front-desk workflows, hotel knowledge, integrations and measurable impact.
One employee, multiple forms
Guests interact naturally instead of learning a new interface every time.
Who is behind BE-A
Leadership
Filip Linek
Founder & CEO
Filip is a hotel operator, entrepreneur and co-owner of Hotel PECR. His experience with the day-to-day realities of hotel operations led to the creation of BE-A: an AI receptionist designed to support excellent people rather than remove hospitality from the guest experience.
